10 Examples of McDonaldization of Society

McDonaldization refers to the homogenization and standardization of the world as a result of globalization and capitalism. The term was developed by the American sociologist George Ritzer  (b. 1940) in his bestselling work, The McDonaldization of Society (1993). Rtizer compared the increasing homogenization of global cultures to a fast-food restaurant where efficiency, speed, and uniformity

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25 Equality Examples

Equality is a political ideal that all human beings have equal worth and deserve equal opportunities in life, regardless of race, gender, caste, etc. Until a few decades ago, one’s skin color played a massive role in their life: in the United States, black Americans could not drink water or use the same washrooms as

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25 Interval Variable Examples

Interval variables are types of numeric scales in which the differences between values are of equal intervals, however, a true zero point does not exist (Lewis-Beck, Bryman & Liao, 2004). These variables include real number scales such as temperatures in Celsius or Fahrenheit. Despite the order and certainty of the interval between categories, an interval

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25 Ratio Variable Examples

Ratio variables are quantitative variables that have a clear definition of zero and have consistent intervals between each category, allowing for calculations of magnitude (Katz, 2006a; Katz, 2006b) For instance, height in centimeters and weight in pounds are ratio variables. For each, zero denotes the absence of a quantity. As a result, researchers are able

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