55 Visual Communication Examples

Visual communication means the transfer of information to a person in a format that can be read or viewed. Such formats include physical objects and models, charts, cards, tables, photos, videos, drawings, and diagrams.

Today, visual communications are extremely advanced and designed to perform several tasks at once. In addition, communication through visual images is progressing due to the development of new technologies.

By leveraging computer-generated graphics and animation, both educators and marketers are able to simplify intricate concepts for those with limited knowledge about a specific topic.

In addition, modern visual communications can be used to create brand awareness or convey information with a much greater impact than traditional methods.

For example, companies can quickly and efficiently reach a wide audience using visual tools such as infographics, posters, banners, and television advertisements.

Definition of Visual Communication

Visual communication is an innovative way of relaying information to others through the use of images, signs, infographics, and much more.

Rather than depending solely on words or verbal messages, this form of communication relies heavily upon visual elements that can speak volumes!

According to Gophinatan (2022),

“…visual communication is the transmission of information and ideas using symbols and imagery” (p. 87).

Jain (2021) states that visual communication:

“…involves transmission and interpretation of information through visual resources that can be read or viewed” (p. 47).

A message, an idea, or a concept can all be explained or promoted visually. So, visual communication is employed in a range of fields, such as digital marketing, advertising, instruction, product packaging, and more (Aiello & Parry, 2019).

For instance, a business might create an infographic to market a product or clarify a concept. A teacher can use charts and diagrams to convey difficult concepts. Likewise, videos and images can be utilized in advertisements to attract viewers.

In simple terms, visual communication is the use of visual elements to convey information and messages. Such visual elements include pictures, illustrations, diagrams, charts, logos, films, and more.

Visual Communication Examples

• Infographics: Infographics are a highly effective form of storytelling, combining various visuals such as images, charts, and text. This is the perfect medium for conveying survey results or data analysis in an engaging way that will capture attention.

• Logos: Logos are images or symbols that serve to identify a brand and establish an identity. To establish a distinctive brand, such means of visual communication can be used to differentiate goods, websites, and other marketing materials. For example, the distinctive Pepsi logo is an illustration of visual communication.

• Photos: Photos are one of the most powerful and beloved forms of visual communication, as they can tell stories, express ideas, and evoke emotions in viewers. For instance, a single picture of a family having breakfast outdoors may impart an underlying message about enjoying quality time together – without saying any words.

• Diagrams: When it comes to visual communication, diagrams are very useful in explaining complex processes or concepts. For example, a flowchart can be used to explain the steps involved in a certain procedure. Besides, diagrams are useful when trying to illustrate the relationship between different elements.

• Charts: Charts are used to present data in a pleasing way to the eye. A pie chart, for instance, can be used to show the proportion of respondents to various survey questions. Similar to pie charts, bar charts are used to contrast various values.

• Maps: Maps are a remarkable form of visual communication. For instance, using maps to display locations on the globe or guiding somebody along the most efficient route from one destination to another can be incredibly helpful and time-saving.

• Symbols: Symbols are used to communicate an idea or message without using words. For example, a peace sign is often used on protest signs or banners. So, everybody knows what it means without having to read any text.

• Posters: These are large-scale visuals used for marketing and advertising or to inform people of an upcoming event. Such posters may include photos, text, logos, and other visuals to capture the attention of passersby.

• Icons: Icons are small symbols or images representing a function or feature on a website or mobile app. For example, a magnifying glass icon is often used to designate a search feature.

• Tables: Numerical data can be arranged and presented quite effectively in tables. For instance, a table can be used to compare the costs of various goods or services. In project management, tasks are tracked using tables as well.

Additional Examples

Origins and Development of Visual Communication

Visual communication dates back to ancient times when primitive people left drawings on the walls of caves. Later, writing began to develop – this is how Egyptian hieroglyphs, the first alphabets, and ideograms appeared.

So, for example, Ancient Egyptians used symbols and pictures to express themselves. It enabled them to keep records of events, convey their knowledge, and pass it down from one generation to the next (Ryan, 2016).

Visual communication has since evolved over the centuries. With the development of painting, it began to acquire a new meaning – not only to visually communicate information but also to monitor the audience’s reaction (thereby controlling it).

A new round in the history of visual communication refers to the appearance of photography. It became the bearer of a universal code that the viewer read without special training or special knowledge.

The next stage in the development of visual communications was the latest technology. The computer has completely changed the process of visual communication (Ryan, 2016).

The Internet, social media, and other media have added another function to visual communications – they now not only transmit information but also influence people’s opinions.

Visual Communication vs. Written Communication

Unlike written communication, which involves relaying messages in words, visual communication consists of imparting knowledge through imagery.

Visual communication is a fantastic tool that provides information to your viewers quickly and clearly. It’s especially beneficial for newbies just starting their studies on any subject or topic (Aiello & Parry, 2019).

Besides, utilizing images, diagrams, and other visuals can aid in explaining intricate concepts rapidly.

Meanwhile, written communication is the preferred channel for providing intricate instructions or sensitive messages that necessitate thoughtful examination. Furthermore, it’s especially suitable for expressing complex concepts and thoughts.

So, it can be said that visual and written communication complement each other. Therefore, they should be used together to achieve the best results.

Application of Visual Communication

Visual communication is a powerful tool that can be employed in almost any domain, ranging from devising sophisticated marketing campaigns and advertisements to creating healthcare posters.

• Education – Visual communication can facilitate learning and quickly clarify complex concepts. Teachers can make use of diagrams, charts, and videos to illustrate topics in class.

• Marketing – Companies often make use of visuals to market their products or services. Posters, brochures, and videos are used to capture the attention of potential customers.

• Design – Captivating visuals are a great way to eloquently express ideas and captivate audiences. Designers employ creative utilization of colors, shapes, and textures to craft designs that will garner attention and evoke emotion.

• Web design – A website should be aesthetically pleasing and easy to navigate, which is why icons, buttons, and images are a must-have for any web designer.

• Non-profit organizations – Non-profit organizations frequently utilize visual communication as a means to create an emotional bond with their target audience and spread awareness of the compelling message behind their cause. Posters, videos, and social media campaigns – these all serve to demonstrate how powerful visuals can be in successfully conveying ideas and inspiring action.

• Healthcare – Visual communication within the medical industry is essential for making people aware of their health status and empowering them with knowledge surrounding how to take care of themselves.

• Business consulting – Businesses often use visual communication to present their ideas in a more impactful and meaningful way. Presentations, infographics, and videos are used to explain complex concepts and strategies in a way that is easy for people to understand.

5 Pros and 5 Cons of Visual Communication

While visual communication has its advantages, such as being able to quickly and effectively communicate information, it also has drawbacks.

Strengths of Visual Communication	Weaknesses of Visual Communication
Quickly communicates information	Can be difficult to interpret at times
Captures attention	May misrepresent or oversimplify complex concepts
Easier to understand than words alone	Can be time-consuming and costly to create
Can evoke emotions and inspire action	Not ideal for conveying sensitive or detailed messages
Enhances comprehension	Can be distracting or overwhelming if used incorrectly

Other Forms of Communication

• Non-verbal communication
• Written communication
• Verbal communication

Conclusion

Visual communication is an important tool that can be used to convey ideas and messages effectively.

It means more than just pictures – it encompasses a wide range of visuals that can be used in various ways to capture attention and evoke emotion.

Visual communication has played an integral role since the dawn of civilization, and its significance remains just as pertinent nowadays. It is used in various industries, from marketing to healthcare, not forgetting education.

While it has its advantages, such as being able to communicate information quickly, there are some drawbacks that should be considered before utilizing it.

Visual communication is, without a doubt, an effective tool for conveying ideas and messages. When implemented correctly, it can capture one’s attention and inspire individuals into action.

References

Aiello, G., & Parry, K. (2019). Visual communication: Understanding images in media culture. Los Angeles Sage.

Dr. Sanjay Jain. (2021). Touchpad information technology class 10. Orange Education Pvt Ltd.

Gopinathan, D. P. (2022). Educational technology in physical education and sports. Sports Educational Technologies.

Ryan, L. (2016). The visual imperative: Creating a visual culture of data discovery. Morgan Kaufmann.