# 15 Types of Data, Explained

We often teach four types of data: nominal, ordinal, interval, and ratio. And while these are four important data types, we have other ways of categorizing datasets.

Editorial Note from Chris: Note that these data types overlap. Some fit under others as sub-categories; and others fit into multiple categories simultaneously. Nevertheless, each is unique in its own right.

## Types of Data

### 1. Quantitative data

“Quantitative data is numerical information that is measured or counted and recorded in a variety of forms, including counts, scores or ranks.” (Gaciu, 2020)

Quantitative data represents numerical values and can be counted or measured. It is derived from empirical observations and can be subject to statistical analysis. This type of data is often used to quantify the characteristics of phenomena.

This category of data allows for precise measurements and statistical analysis, facilitating clear and objective conclusions. However, it may lack depth and context, potentially overlooking the nuances or subjective aspects of a situation.

Example of Quantitative Data: The height of students in a class, measured in centimeters, is a form of quantitative data.

### 2. Qualitative data

“Qualitative data is defined as those forms of data which approximate and characterize but do not attempt precise measurements.” (Labadie, 2020)

Qualitative data encompasses non-numerical information that describes qualities, characteristics, or concepts. It is often collected through methods like interviews, observations, or textual analysis. This type of data provides insight into patterns, themes, and deeper meanings.

This data offers rich, detailed insights that can capture the complexity and depth of human experiences. However, its subjective nature can make it challenging to generalize or quantify, and it may be perceived as less rigorous than quantitative data.

Example of Qualitative Data: If we were to record in writing the feelings and thoughts of students about a new curriculum, gathered through open-ended survey responses, we would be collective qualitative data.

### 3. Continuous data

“Continuous data is a type of statistical data that can take on any value within a given range.” (Salama, 2023)

Continuous data represents values that can take any value within a given range and can be infinitely divided. It is inherently quantitative and is often represented on a continuous scale, without any gaps or jumps. This type of data can be used to measure and compare precise differences.

This data allows for high precision and granularity in analyses, which can be essential for certain scientific or technical applications. However, its fine-grained nature can sometimes lead to over-complication or misinterpretation if not handled appropriately.

Example of Continuous Data: The temperature of a city throughout the day, measured in degrees Celsius to several decimal places, exemplifies continuous data.

### 4. Discrete data

“Discrete data is numerical data that has a finite or countable number of possible values.” (O’Regan, 2023)

Discrete data represents values that can only take distinct, separate numbers, often resulting from counting. Unlike continuous data, discrete data cannot be broken down into smaller fractions or decimals. This type of data is often used when quantifying items that cannot be further subdivided.

This data offers clear, distinct categories or values, making it straightforward for classification or counting purposes. However, it lacks the granularity and precision that continuous data might provide in some contexts.

Example of Discrete Data: The number of books in a library or the number of students in a class are instances of discrete data.

### 5. Nominal data

“Nominal data is a type of categorical data that consists of categories or labels that do not have a natural order or ranking.” (Thiagarajan, 2023)

Nominal data categorizes information into distinct groups or categories without any inherent order or hierarchy. The categories are mutually exclusive, meaning each data point can belong to only one category. This type of data is primarily used for labeling or naming attributes without quantifying them.

This data simplifies complex information into identifiable categories, making it easy to understand and analyze. However, it lacks the ability to convey relative importance or ranking among categories, limiting its analytical depth.

Example of Nominal Data: The different breeds of dogs, such as “Labrador,” “Golden Retriever,” and “Poodle,” represent nominal data.

### 6. Ordinal data

“Ordinal data is a type of categorical data where the categories have a natural order or ranking. The categories can be arranged in a meaningful sequence, such as from low to high or from least to most.” (Dhingra, 2023)

Ordinal data categorizes information into distinct groups or categories that have a specific, inherent order or ranking. While the order is meaningful, the intervals between categories might not be consistent or known. This type of data is used when there’s a need to convey relative positions or ranks.

This data provides insights into the relative standing or order among categories, offering more depth than nominal data. However, since the intervals between categories are not consistent, mathematical computations using ordinal data can be misleading.

Example of Ordinal Data: Ratings on a survey, such as “poor,” “average,” “good,” and “excellent,” illustrate ordinal data.

### 7. Interval data

“Interval data is quantitative data that represents variables measured on a scale with equal intervals between values. Interval data has a natural order, and the differences between values are meaningful and consistent. […] In interval data, zero does not represent the absence of the characteristics being measured but is an arbitrary point on the scale.” (Das, 2023)

Interval data is quantitative data with consistent, known intervals between values but without a true zero point. This means that while the differences between values are meaningful, ratios are not. Commonly, this type of data is found in scales where the starting point isn’t absolute zero but the distances between points are standardized.

This data allows for precise measurement of differences and supports a wide range of statistical analyses. However, because it lacks a true zero point, one cannot make meaningful statements about ratios or relative magnitudes.

Example of Interval Data: Temperature measured in Celsius or Fahrenheit, where the intervals between values are consistent but there’s no absolute zero (i.e., 0°C or 0°F does not indicate the absence of temperature), exemplifies interval data.

### 8. Ratio data

“[Ratio data] follows numeric scales and has equal and definitive ratio between each data. It is measured as multiples of one another and, unlike interval data, can be multiplied or divided. No negative numerical values is considered in ratio data, and zero is considered as a point of origin.” (Nandi, Gypsy & Sharma, 2020)

Ratio data is quantitative data that not only has consistent, known intervals between values but also features a true zero point. This means that both differences and ratios between values are meaningful. Ratio data is the most informative level of measurement as it incorporates properties of nominal, ordinal, and interval data.

This data allows for a full range of statistical analyses, including making meaningful statements about ratios, which offers the most detailed quantitative insights. However, the need for a true zero point might not be met in all contexts, limiting its applicability.

Example of Ratio Data: The weight of objects measured in kilograms or the age of individuals in years are instances of ratio data, where 0 signifies the absence of the attribute (e.g., no weight or age).

### 9. Categorical data

“Categorical data is defined as data measured in word-based categories, such as “yes” or “no”” (Paynich & Hill, 2010)

Categorical data classifies information into distinct groups or categories, which can be either nominal or ordinal in nature. This type of data represents characteristics or qualities rather than quantities. It is often used in research to group participants or items into specific categories based on attributes or features.

This data simplifies diverse data sets by grouping them into clear, identifiable categories, aiding in easier analysis and visualization. However, since it doesn’t convey quantitative differences, it may miss out on capturing granular variations within the data.

Example of Categorical Data: The colors of cars in a parking lot, such as “red,” “blue,” or “black,” are an example of categorical data.

### 10. Binary data

Binary data consists of information that can only take on one of two possible values, typically represented as 0 or 1. This type of data is a subset of categorical data, specifically when there are only two categories to consider. It is frequently used in situations where outcomes or attributes are dichotomous.

This data offers simplicity and clarity in analysis, especially in contexts where only two possible outcomes or states exist. However, its binary nature can oversimplify more complex situations or attributes that might have more than two categories or states.

Example of Binary Data: The gender of individuals classified as “male” or “female” in certain datasets, or the outcome of a coin toss being “heads” or “tails,” showcases binary data.

### 11. Time series data

“The major aspect of time series is that the data values are not independent of one another, but they are temporally dependent on one another.” (Aggarwal, 2018)

Time series data consists of observations recorded sequentially over regular intervals of time. This type of data is used to track changes or trends in a variable over a specified period. Time series data is crucial in fields like economics, finance, and meteorology to predict future values based on historical patterns.

This data enables analysis of temporal trends and patterns, offering insights into the evolution of a phenomenon over time. However, it can be sensitive to outliers or missing values, which may disrupt the sequential nature and introduce inaccuracies in analysis.

Example of Time Series Data: The daily closing prices of a stock in the financial market over a year, or the hourly temperature recordings in a city over a month, represent time series data.

### 12. Cross-sectional data

Cross-sectional data captures information from multiple subjects at a single point in time. It provides a snapshot of a particular phenomenon across different groups or categories. This type of data is commonly used in research to compare and contrast various groups simultaneously without considering the time element.

This data facilitates the understanding of differences and similarities across groups at a specific moment, making it useful for descriptive analysis. However, it doesn’t capture changes over time, which limits its ability to determine trends or causal relationships.

Example of Cross-sectional Data: A survey conducted on the dietary habits of people from different age groups in a city during a specific month is an instance of cross-sectional data.

### 13. Panel data

Panel data, also known as longitudinal data, combines features of both time series and cross-sectional data by following specific subjects over multiple time periods. This allows researchers to dissect both individual and time effects. Common in social sciences and econometrics, panel data helps in understanding dynamics that simple cross-sectional or time series data might not reveal.

This data offers deeper insights by capturing both time variation and individual-specific variations, enhancing the robustness of statistical inferences. However, collecting and analyzing panel data can be resource-intensive and requires careful handling of missing data and structural changes over time.

Example of Panel Data: Tracking the yearly income of a specific group of people over a decade to study economic mobility represents panel data.

### 14. Multivariate data

Multivariate data involves observations of more than one statistical outcome variable at a time. Instead of focusing on a single main variable, multiple variables are analyzed simultaneously to understand relationships and patterns among them. This data type is often used in experiments where the effects of multiple variables on responses need to be studied concurrently.

This data provides a comprehensive view of multiple variables, enabling intricate analysis of interrelationships and patterns. However, its complexity can make data visualization, interpretation, and analysis more challenging, requiring advanced statistical techniques.

Example of Multivariate Data: In a health study, simultaneously collecting data on an individual’s weight, height, blood pressure, and cholesterol levels to analyze correlations and health outcomes represents multivariate data.

### 15. Textual data

Textual data, often referred to as unstructured data, comprises sequences of characters forming words, sentences, and paragraphs. This data type captures information in a linguistic form, such as written reports, books, social media posts, or transcripts of spoken language. Textual data is frequently processed using natural language processing (NLP) techniques to extract meaningful insights.

This data offers rich, contextual insights and can capture the nuance, sentiment, and subtleties of human communication. However, its unstructured nature makes it challenging to analyze without specialized tools and can be resource-intensive to process at scale.

Example of Textual Data: Customer reviews about a product on an e-commerce website, detailing their experiences and opinions, exemplify textual data.

## References

Aggarwal, C. (2018). An introduction to cluster analysis. In Reddy, C. K., & Aggarwal, C. C. (Eds.) Data Clustering: Algorithms and Applications. CRC Press.

Das, A. P. (2023). Understanding Python Programming. Arpita Priyadarshini Das.

Dhingra, H. (2023). ICSE Robotics and Artificial Intelligence. Goyal Brothers Prakashan.

Gaciu, N. (2020). Understanding Quantitative Data in Educational Research. SAGE Publications.

Labadie, J.A. (2020). Depicting the nature of nature. In Ursyn, A. (Ed.). Describing Nature Through Visual Data. IGI Global.

Nandi, R., Gypsy, K., & Sharma, K. (2020). Data Science Fundamentals and Practical Approaches. BPB Publications.

O’Regan, G. (2021). Guide to Discrete Mathematics: An Accessible Introduction to the History, Theory, Logic and Applications. Springer International Publishing.

Paynich, R. & Hill, B. (2010). Fundamentals of cr*me mapping. Sudbury: Jones and Bartlett Publishers.

Salama, M. M. (2023). Clarity in Healthcare Quality: CHQ Handbook. Mazenz.

Thiagarajan, B. (2023). Unlocking the Power of Data: A Beginner’s Guide to Data Analysis. Otolaryngology online.

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]